📊 Overview
Museboard is a lifestyle-inspired visual planning tool designed for people who think in aesthetics. Built for the modern planner, Museboard allows users to drag, drop, and share moodboards effortlessly — no app, no login required. From birthday outfit planning to Friendsmas dinner themes, Museboard bridges the gap between Pinterest and practicality.
📊 What I Did
🌟 Brand Identity
Developed Museboard’s brand voice: chill, creative, and editorial — inspired by visual thinkers who love planning moments as much as living them
Crafted the tagline: "Be your own muse"
Designed a lifestyle-forward aesthetic drawing from print editorials, Pinterest culture, and digital scrapbooking
Positioned the brand around mid-30s creative women while still appealing to a 22–42 lifestyle audience
🖌️ Product Strategy
Built the core product vision for a frictionless moodboarding tool: drag-and-drop interface, no login required, built for sharing
Prioritized features based on lifestyle use cases: trip planning, event coordination, personal styling
Strategized future product enhancements: collaborative boards, voting, templates by theme, and embedded links
📈 Growth & Marketing
Developed a voice-led Instagram strategy rooted in editorial aesthetics and relatable lifestyle moments (e.g., Friendsmas, holiday outfit planning)
Oversaw content creation with a team of college interns, guiding tone, styling, and content structure
Implemented feature gating, FOMO-based upgrade paths, and anchored Pro tier pricing to support monetization
🎭 Merch & Visual Extensions
Created Museboard's first merch piece: striped patterned bags featuring the brand mantra "Be your own muse"
Translated the Museboard aesthetic into real-world objects that aligned with the brand's editorial feel
🧠 Audience Development
Created detailed brand personas and audience segmentation mapping for ages 22–42
Balanced brand voice to resonate with college-age creatives and mid-30s style-driven planners alike
💡 Results
Built a unique brand ecosystem that merges visual planning with lifestyle culture
Positioned Museboard as both a tool and a mood — something to use and something to feel